Olé Circular Skincare

As part of the Sustainable Entrepreneurship Lab, this project involved designing a sustainable business from the ground up. The outcome was Olé, a DTC skincare brand that transforms olive byproducts from southern Spain into high-performing, environmentally responsible products.

We followed a full-cycle innovation process, from research to launch strategy. It began with trendspotting, secondary research, and thematic clustering; moved into persona development, customer jobs, and empathy mapping; and identified key pain points through customer journey mapping. Using How Might We frameworks, we conducted ideation sessions that led to early-stage concepts, prototypes, and iterative testing through Test & Learn Cards. We also developed a Service Blueprint, Business Model Canvas, market sizing, unit economics, and a detailed P&L.

I was actively involved in each phase of the project, with a stronger focus on designing the customer journey, shaping the value proposition, and aligning the business concept with user needs and behavior. The final pitch was presented to a panel of experts in a Shark Tank-style format, and Olé was selected as the top project, receiving the highest fictional investment allocation in the class.