Customer Experience & Innovation

Turning insights into touchpoints that make sense—for people, not just users. With a focus on context, culture, and behavior, the goal is to inform design decisions that are coherent, relevant, and easy to navigate.

Olé Circular Skincare

Strategic Venture Development and Customer Journey for a Sustainable DTC Brand

A Qualitative Study on Mental Health Apps

User Research

All Strings Attached

Strategic Research & Ecosystem Design for Social Impact

Asos Usability Testing

Cognitive Walkthrough and Heuristic Assessment of the E-commerce Flow