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Brands that speak and stick. 

I help define the voice, visual systems, and logic behind brand identities that are built to resonate and last. Each project focuses on clarity, coherence, and adaptability—beyond trends, toward meaning.

With 20 years of experience, Ziggy opens his Detroit-style pizzeria. Inspired by the American influence on pizza, he aims to re-evangelize with a simple and authentic offering, aspiring to become the best in Mexico. In a laid-back and genuine atmosphere, he seeks to deliver a unique experience in the heart of Colonia Americana.
Tlaxoa is an in-home dining experience based in Singapore, created to reclaim the emotional essence of Mexican food. Set in a modern apartment with a warm and elegant ambiance, Tlaxoa offers carefully crafted dishes that tell the story of Mexico beyond clichés. The brand was built to reflect values such as precision, intimacy, and cultural pride. Inspired by the minimalist and geometric aesthetics of Lace Wyman, the visual identity leans into urban sophistication while staying warm and personal. The result is a refined yet welcoming brand where every detail matters: the plating, the storytelling, the atmosphere. As part of the strategy, we created the “learntretainer” archetype: a host that teaches through food, combining hospitality and storytelling in a format that’s both intimate and enriching. Each dinner becomes a curated journey where guests are not only nourished, but also immersed in Mexican history, ingredients, and traditions. Tlaxoa is love served slowly, thoughtfully, and with intention.
Kactai is a data consultancy firm that specializes in the collection, organization, and visualization of complex information to support business growth. Inspired by the resilience and efficiency of the cactus, the brand seeks to make artificial intelligence approachable—offering young entrepreneurs and CEOs in Mexico a clear and actionable way to make strategic decisions.
Through collective drive, we reach new goals and overcome challenges. We’re motivated by camaraderie, building meaningful connections and creating an environment where everyone feels supported and inspired. In this club, we thrive on the diversity of our members, breaking down barriers and guiding each runner toward success.
Fungi K is a vibrant Mexican supplement brand born from a deep fascination with the healing power of fungi. In response to a market dominated by rebranded imports and lack of transparency, Fungi K brings mushrooms back to their roots—locally cultivated, naturally processed, and joyfully communicated. We created a brand that radiates energy and connection. Guided by the concept “The feel good crew”, we developed a series of illustrated characters, each representing a different mushroom and its unique benefits. These friendly figures help demystify supplementation, fostering trust and emotional connection through playfulness and clarity. The visual identity is bold, dynamic, and colorful, standing out in a category often dominated by sterile or overly clinical aesthetics. Typography, packaging, and storytelling work together to express vitality and approachability—inviting users into a symbiotic relationship with nature. Fungi K transforms wellness into an everyday adventure. With taglines like “A dose of day-to-day adventure” and “Connected through adventure”, the brand reminds us that self-care can be joyful, social, and rooted in something much bigger than ourselves.
Comal Oculto is a dark kitchen and modern Mexican food concept created to bring the sacred essence of tradition to everyday delivery and take-out. In a culinary landscape saturated with clichés or stripped of soul, Comal Oculto reclaims ritual and origin through simplicity, flavor, and storytelling. We crafted a brand inspired by the myth of El Monte de Nuestro Sustento, where the gods unearthed maize and gifted it to humankind. That narrative became the cornerstone of the identity: a sacred cycle between maize, the comal, and our hands. Food is not only nourishment—it is offering. The brand system evokes this mythology through earthy tones, warm textures, and a typographic logo that feels both grounded and elevated. We designed visual assets that bridge the ancestral with the contemporary—tapping into the mysticism of Mexican culture without falling into cliché. With taglines like “Hands of the Gods”, “A gift from gods and men”, and “Let the maize descend”, Comal Oculto positions itself as more than a kitchen: it is a ritual act of sharing, rooted in history and made for the present.
Aúna is a high-end architecture and design studio that creates sculptural spaces and objects rooted in beauty, material exploration, and emotional presence. Founded by an architect and an industrial designer, the studio’s work is guided by one core belief: that beauty is not ornamental, but essential. We developed a brand concept based on the idea of building the world as a home—spaces that feel warm, elevated, and alive. The visual identity balances softness and structure, with geometric elements and delicate textures that echo Aúna’s handmade, detail-oriented process. Typography, materials, and layout decisions were made to elevate the useful into the artistic. The symbol, built from two foundational forms, evokes architectural harmony and modularity. The color palette and photography direction reflect the studio’s vision: refined, but grounded. With taglines like “A beautiful refuge” and “Ingenious and beautiful meaning”, Aúna is positioned as more than a design practice—it is a philosophy that invites people to experience the emotional power of beauty in the everyday.
Sweet Party is a company specialized in planning social events, with a focus on food services, including snack bars, dessert tables, and customized treats. With values of quality, passion, creativity, and excellence, we aspire to be the “secret ingredient” behind the most successful social events, creating lasting memories through delightful experiences.
Beis is a clothing brand that curates high-quality wardrobe essentials, offering what we define as modest luxury. It embraces the power of simplicity through timeless and versatile pieces that elevate daily life without the need for excess. Beis is built for those who believe that being you is enough and that refinement lies in intention rather than ornament. In a world overwhelmed by fast fashion and ever-shifting trends, Beis offers a deliberate alternative. Each garment is selected and designed as an object of thoughtful utility, meant to accompany the wearer across different contexts and seasons. With a clean aesthetic and a calm visual language, the brand supports a lifestyle where clarity and care are the foundation of personal expression. Beis is more than a clothing label. It is an invitation to rethink what we own and why we wear it. The collection becomes a curated toolkit for living well with less. Artful meaning is present in every fold, every texture, every neutral tone. To wear Beis is to declutter your sense of belonging and reconnect with what matters. You can Be it. It is in your hands.
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