Strategic Design and Business Planning

Bridging creative thinking with analytical structure to define where ideas can go and how they can grow. I contribute to business modeling, scenario planning, and go-to-market strategies that are informed by context, grounded in feasibility, and designed for long-term impact.

Supply Chain

Instructional Design for Operational Metrics and Structural Tradeoffs in Logistics

Princess Cruises Strategic Renewal Plan

Scenario Planning, Service Redesign, and Operational Innovation in Hospitality

Ikea Tetris

Business Model Innovation and Go-to-Market Design for Affordable Living in Europe

Lululemon Business Strategy

Product Portfolio Strategy and Phygital Retail Expansion in Western Europe

Nu Bank Marketing Stategy

Campaign Development and Ecosystem Thinking for a Digital Bank in Latin America